Andhra Yuva Sankalp 2K25

Digital Marathon — Empowering Youth Strength Towards Viksit Bharat 2047

A statewide youth content campaign that ran from 1 September to 15 October 2025. Young people across Andhra Pradesh created short videos on three SDG-aligned themes, published them with the campaign hashtags, and competed for cash prizes and the Andhra Youth Brand Ambassador title.

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Campaign period: 1 Sep – 15 Oct 2025
Main category: Youth aged 18–35
Special category: Above 35 years
Brand ambassadors: 9 winners
Every participant: Digital Creator of AP 2K25 certificate

Overview

A flagship youth engagement initiative

The Andhra Yuva Sankalp 2K25 Digital Marathon was launched under the leadership of Sri Mandipalli Ramprasad Reddy, Minister for Transport, Youth & Sports, Government of Andhra Pradesh, in the presence of Sri Nara Lokesh, Minister for Education & IT. It drew on the vision of a digitally skilled youth force, reinforced through the YouTube Academy MoU, and took its themes from the United Nations Sustainable Development Goals to promote social responsibility, healthy living and responsible digital innovation in line with Viksit Bharat 2047.

Vision

To showcase the strength of Andhra Pradesh’s youth to the world, aligning their talents with the goals of Viksit Bharat 2047 and the UN Sustainable Development Goals.

Mission

To create a youth-driven digital ecosystem that promotes learning, leadership, creativity and entrepreneurship in an inclusive and impactful manner.

Themes

Three SDG-aligned themes

Artificial Intelligence & Digital Innovation

SDG 4 & 9

Technology for growth, not addiction.

#SkillYouthAP

Fitness, Lifestyle, Nutrition & Sports

SDG 3

Healthy youth, strong Andhra Pradesh.

#FitYouthAP

Social Responsibilities & Family Relationships

SDG 16

Strong families build strong nations.

#YouthResponsibilities

How it worked

Five steps to the Ambassador title

1
Sign up
Scan the QR code or open the event link and fill in your name, contact, category and social media handle.
2
Choose a theme
Pick one of the three SDG-aligned themes.
3
Create and publish
Make an original video or reel of up to 120 seconds in Telugu or English and post it with the official hashtags.
4
Jury shortlist
Entries were judged on creativity, social impact, innovation and presentation.
5
Win
Winners received certificates, cash awards and the Ambassador title, with features in statewide campaigns and media.

Prizes & recognition

What was at stake

1st prize

₹1,00,000

2nd prize

₹75,000

3rd prize

₹50,000

Nine winners were honoured as Andhra Youth Brand Ambassadors 2025. Every participant received a Digital Creator of AP 2K25 certificate, and entries from the above-35 special category earned Special Recognition certificates.

Completed Edition Record

Winners & Brand Ambassadors

A total of 9 Brand Ambassadors were officially recognized across the three SDG themes (#SkillYouthAP, #FitYouthAP, and #YouthResponsibilities), receiving state certificates, official felicitation, and cash awards for their outstanding digital storytelling.

View 2K25 Instagram Highlights →

Campaign Highlights

Social Media Archives & Press

The 2K25 Digital Marathon reached youth creators across Andhra Pradesh with massive social media engagement. Archival video entries, ambassador announcements, and campaign reels are preserved on the official Instagram archive.

View 2K25 Instagram Highlights →

Partners